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Three Holiday Park Marketing Trends to Take Note of for 2019

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As we head into 2019, now is the perfect time to re-evaluate the current marketing strategy of your holiday park and see how it could be improved as we head into the new year.

Running a holiday park isn’t easy, but it’s important to remember to put plenty of time into your marketing and promotion to ensure that pitches are filled right through the year, even during the quieter periods.

Mobile First

If you haven’t already taken steps to make sure that your park’s website is as mobile-friendly as possible, then now is definitely the time to do so.

While we’ve known for a while that more people are browsing the web on mobile devices such as smartphones and tablets, we know also know that more and more people are actually choosing to make bookings on their mobile devices.

According to Elite Dynamics who have a range of software to help with holiday park management: “While traditionally, guests would probably do research on a park on their mobile device before switching to desktop or even the phone to make their final booking, this seems to be changing.

“This means that if you haven’t already, you need to ensure that your site either has a mobile-friendly version or uses a ‘responsive design’, which adjusts the content to fit the size of the screen that it’s being viewed on.”

This article from Skift shows just how much mobile booking has grown in the last few years and it could soon even take over as the most common method of booking.

To further cement how important mobile-friendliness is to your park’s site, Google is currently rolling out ‘Mobile First Indexing’, which essentially means that Google will now index the mobile version of your site first, meaning that if it’s not up to scratch, you’ll start dropping down the search engine rankings.

Changing Demographics

While traditionally the holiday park has been preferred by families and pensioners, the demographics are certainly starting to shift, with younger, more affluent guests looking for a more luxurious getaway here in the UK.

This means that parks are having to adapt to these new demands by offering features such as hot tubs, spas, saunas and high-end restaurants, to really make the parks into 5-star locations.

On the back of Brexit, we’ve seen that more and more people who would usually head abroad for a weekend break are choosing to do so in the UK, so it’s important that our holiday parks are up to scratch to cope with the demands of this changing demographic.

Chatbots

We know that guests want quicker, more personalised replies, which is why many head to social media, but sometimes you simply don’t have the time to engage with everyone who is trying to contact you on social media.

That’s why it’s predicted that 2019 could be the year we see the ‘chatbot’ go mainstream. They’re essentially programs that use artificial intelligence to reply to guests and answer basic questions like customer service staff would do.

Whether they’re right for your park or not right now depends on your circumstances, but they’re definitely worth keeping an eye on. Check out this article for more information.

Paul Petersen

The author Paul Petersen


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